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CHALLENGE 19 / Architecture & urban planning

The cityscape: balancing identity, economy and urban beauty

What is this challenge about?

Facades, signs, lighting and materials together shape a street’s character. Propose ways to coordinate them while preserving local differences and accounting for the costs and needs of residents and businesses.

From observation to a proposal

Start with a real situation in your neighbourhood or daily journey. Describe who experiences the problem, how your proposal would help, and who needs to be involved in making it happen.

01

Understand the need

Where does it happen, and who is affected? Listen to the people involved.

02

Start small and clearly

Outline a small pilot with clear resources, partners and a timeframe.

03

Make the impact measurable

How will you know the experience has improved? Define a measure and a way to gather feedback.

YOUR IDEA STARTS HERE

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Register for Face to Face

Wednesday 4 November 2026 at 09:00, Mashhad Urban Innovation Factory. Sign in using SMS, then complete the registration form.

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