The last kilometre: connecting public transport to everyday life
What is this challenge about?
The journey between a station and home, school or work can determine whether public transport is useful. Explore walking, cycling, shared services and wayfinding to make that connection safe, continuous and accessible to different users.
From observation to a proposal
Start with a real situation in your neighbourhood or daily journey. Describe who experiences the problem, how your proposal would help, and who needs to be involved in making it happen.
Understand the need
Where does it happen, and who is affected? Listen to the people involved.
Start small and clearly
Outline a small pilot with clear resources, partners and a timeframe.
Make the impact measurable
How will you know the experience has improved? Define a measure and a way to gather feedback.
YOUR IDEA STARTS HERE
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